Store Layout and Design

Retailmanagementlayout planobject ovesgridfreeflowracetrackspineharrin gtonboneflexibilityimpulsebuyingshop aholiccosttradeoffstrategykindlemerc handiseharrypottertwilightfightfixture spricelingstraightrack rumpofbeansdisco untsherlockholmesbenedicywowhoriz ontalRetailmanagementlayout inclinationo bjectovesgridfreeflowracetrackspineh arringtonboneflexibilityimpulsebuying shopaholiccosttradeoffstrategykindle merchandisewebsite planfixturespri celingstraightrackproductivitydiscoun tpointofsalespurchasesignage artistic production categorydepartmentatmosphericsmus iclightingcolourscentexcitementblingy 2|Page Some objectives for a come in design argon to (1) implement the retailers strategy, (2) diverge customer buying behavior (3) offer flexibility, (4) control design and maintenance costs, and (5) meet legal requirements. Typically, a store design cannot achieve all of these objectives, so managers make trade-offs between objectives, much(prenominal) as p roviding convenience versus encouraging exploration. The basic elements in a design that guide customers through the store ar the layout, signage, and features areas. A gilt store layout helps customers find and purchase merchandise. Several types of layouts parking lotly pay by retailers are the grid, race track, and free-form. The grid design is ruff for stores in which customers are expected to explore the entire store, such(prenominal) as grocery stores and drugstores. Racetrack designs are more usual in large upscale stores like department stores. Free-form designs are commonly found in small specialty stores and indoors large stores departments. Signage and graphics help customers locate specific products and departments, rise out product information, and kindle items or special purchases. In addition, graphics, such as photo panels, can enhance the store environment and the stores image. Digital signage has several advantages over handed-down pr inted signage but the initial fixed c osts ! have make the adoption...If you want to get a full essay, order it on our website: BestEssayCheap.com

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